Profile
A highly skilled trilingual marketing and communication professional possessing a unique combination of data driven decision making, creativity, and ambition to succeed. Ten years of experience with strategic and operational management in marketing, media and communication. Recognized for cross-continental project management with Fortune 500 companies in emerging markets and being published in a German trade magazine.
Experience
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Internal Communications Coordinator | Portland State University School of Business | Portland, Oregon | 2015 - 2016
- Developing integrated communication plans targeting undergraduate students to drive academic success
- Writing/editing communications such as award communications, faculty and staff profiles, graduate profiles, event-related news articles
- Promoting programs, initiatives, services, events, workshops and courses to students using a variety of communication vehicles
- Curating and managing the weekly production and distribution of electronic newsletter to undergraduate students
- Producing print and digital marketing collateral
- Updating web content as well as designing and implementing campaign web pages
- Head of Media and Communication | German Industry and Commerce Greater China | Beijing, China | 2013 - 2015
- Leading a team of three project managers and supervising the department’s financial budget & forecasting
- Surpassed department’s revenue goals by 75% for 2014
- Maintained relations with international, Chinese and German media outlets
- Organized high-level press conferences with Berlin’s mayor and key industry influencers in attendance
- Successfully introduced an overarching social media strategy for all Greater China offices
- Increased traffic by 25% and improved look & feel of the mother website; launched the mobile website
- Enhanced usability and expanded the customer base by 20% for the commercial jobs and career website
- Brand Consultant | Greenkern Management Consulting | Beijing, China | 2012 - 2013
- Strategic development and steering of a digital marketing campaign for a Volkswagen sub-brand ŠKODA Auto
- Content development for events such as workshops, press days, and management presentations for Volkswagen and BMW
- Project strategy, management, measurement and evaluation
- Supporting agency’s business development and PR activities
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Web Project Manager | Aperto AG, Agency for Digital Communication | Berlin, Germany | 2011 - 2012
- Project management including supervision of creative deliverables, budgeting and invoicing as well as
benchmark analysis for clients such as WWF, SOS Kinderdorf and DG Clima
- Played a key role in the successful re-launch of the WWF website and completion of the SOS Kinderdorf mobile mini campaign website
Previous Career Overview
Intern | DC3, Creative Intelligence Agency | New York, USA | 2011
Intern | OgilvyOne Worldwide, Customer Engagement Agency | Frankfurt, Germany | 2010 - 2011
Customer Service Agent | VZnet Netzwerke Ltd., Online Media, Berlin, Germany | 2009 - 2010
Project Manager | POS SERVICES, Advertising Services Agency | Frankfurt am Main, Germany | 2002 - 2007
Office Manager | KLUM Ltd., Construction | Bad Camberg, Germany | 2001 - 2002